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the genesis of Kiio Inc.LifelineUSA Jon Hinds with resistance cables

Kiio Inc. was founded in 2011 by Bobby Hinds, founder and owner of LifelineUSA. Bobby was a champion collegiate heavyweight boxer and jump rope world record holder. He appeared on The Tonight Show with Johnny Carson, The Merv Griffin Show, and The Today Show with Tom Brokaw where he set a speed jump rope world record on live TV.

Beginning with the beaded segmented jump rope in 1973, LifelineUSA has been an innovator in functional fitness equipment. Today, LifelineUSA is best known for patented interchangeable resistance cables, handles, and portable gym systems.

Resistance cables are broadly acknowledged as superior tools for therapy and fitness due to their properties of progressive variable resistance. They are used extensively by Therapists and Trainers. They are less expensive, more portable, and safer than free weights.

Despite these overwhelming advantages, there is still resistance to using resistance. The principal impediment is there is no simple way to quantify the effort, force, and work being done.

Kiio Inc. is focused on developing technology applications that provide a comprehensive solution to this fundamental challenge.

meet Bobby Hinds

Bobby HindsBobby "Sugar" Hinds founded LifelineUSA in 1973 on one simple product, his famous beaded jump rope.

Known as the "Jump Rope King," Bobby traveled across the United States promoting the benefits of his perfectly balanced, smooth-action-high-speed rope. He set records, created spectacles, and when he wasn't on The Tonight Show with Johnny Carson, he was jumping alligators in Louisiana.

The ambitious founder took his jump rope from a backyard factory to being the hottest fitness product in Sears and JC Penney in 1976. His rope even made it onto the back of 12 million boxes of Wheaties... twice!

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